The demand for user research is growing as brands face uncertain times and aim to mitigate risk in their strategies. Non-researchers, such as marketers and product designers, are increasingly conducting user research. This research democratization results in a greater impact on decision-making. New AI tools are allowing teams to scale their user research by automating analysis, transcription, and other tasks.
Tuesday, April 2, 2024Demonstrating AI's potential and limitations in combating misinformation, journalists utilized AI tools from TrueMedia.org to verify images related to the attempted assassination of former President Donald Trump. The analyzed photos, including one showing a bullet near Trump's head and another of Trump raising his fist, were likely unmanipulated. While these tools are helpful, they are not a complete solution. Verified media and fact-checkers are still needed.